Experts in business strategy, enabling you and your brand to flourish


John Courtney


The Chairman of Strategy Consulting Limited, John Courtney has been a Company Director for over 20 years. John has spent many many years as Chairman or Managing Director of his own businesses. which have ranged from sporting goods to agricultural chemicals. He has also served as a Non-Executive Director for several SMEs.

John has trained at The Academy of Business Strategy, is an associate of the Institute of Consulting (membership: P10691), and a member of the Institute of Directors. He is also a visiting lecturer on the MBA course at Cranfield University School of Management and is a judge for The National Business Awards.

John has run training seminars at board level on corporate strategy and made presentations to both large and small groups on funding strategies. He brings a wealth of experience to clients, particularly in corporate strategy, funding, business planning and all areas of marketing strategy including digital marketing, new product development and brand marketing.

John is an approachable, practical, down to earth consultant comfortable in the board room of PLCs as well as helping with implementation with smaller companies.



Kathryn Dawson

BSc (Hons), MBA

Kathryn Dawson is the company’s Marketing Director, and she is also an experienced and multi-skilled consultant in her own right. Prior to Strategy Consulting, Kath was head of Strategic Business Analysis and International Client Administration with a multinational corporation and operated in both the UK and USA.

Kath is mainly responsible for client, supplier and associate relationships. Her passion is to deliver effective digital marketing strategies for clients.


Ann Godwin

Ann Goodwin

Chartered Marketer, FCIM, DipM

Ann began her long and varied marketing career with household names such as Fisons, RS Components and Bostik. Whilst working for the Institution of Occupational Safety and Health, Ann developed and implemented a strategy to communicate the health and safety message both in the UK and overseas to various safety critical industries, including construction, rail, oil and healthcare.

Her last position as an employee was as Marketing Director for Catalis Rail Training, an international supplier of training and development services to the rail industry, where Ann had responsibility to develop a management portfolio of services for the newly privatised industry. Clients included Railtrack, Virgin Trains, Amec, Balfour, Alstom and Kier.

Today, Ann advises on strategic marketing direction to meet clients’ business objectives. In addition, Ann overseas the implementation of marketing plans to ensure the various tactical aspects are adopted across the breadth of the marketing mix. Despite holding senior positions, Ann has never lost the ability to ‘roll up her sleeves’ and deliver cost-effective, practical solutions that work.

In recent years, she has supported clients at both a strategic and tactical level across a number of industries including construction, NHS and healthcare, rail, FMCG, leisure and IT.

As a Fellow of the Chartered Institute of Marketing and a Chartered Marketer, Ann has lectured for the professional CIM exams and delivered numerous training courses on marketing.

Outside of work, Ann is an avid follower and member of Leicester Tigers and England rugby supporters’ clubs.



Jane Bromley

Dipm, BA Hons, Executive Coach, Chartered Marketer

Senior Growth Strategist, Jane Bromley, has been a company director and Managing Director for over 14 years.

Jane’s forte is in guiding CEOs, Boards and senior leaders to develop strategy that multiplies growth and profitability year after year.

Jane has:

  • Doubled and quadrupled revenues many times over
  • Set up a multi-million pound company from scratch
  • Helped numerous companies to reverse sliding profits
  • Led a European roll-out of a massive services business
  • Headed up global product launches
  • Acquired customer insight that multiplied business results

Trained by the leading UK strategy schools, Ashridge and Cranfield, and in marketing by the Chartered Institute of Marketing, she learnt how to deliver outstanding results at Hewlett Packard.

Jane does not just create rigorous, well-designed strategy. She uses the process of building strategy to achieve such high levels of engagement and team alignment that effective implementation is assured. By so doing, the team learns the skills of strategy so they can successfully respond to market changes as they occur.

Jane has undertaken research into the firms that are growing at 15% or more, year after year. These impressive organisations have uncovered growth strategies that, while rare, power them forward even while their competitors flounder and die. As a result, her evaluations understand exactly what is working well and where gaps exist. Jane lectures on this research across the UK.


Gary Cook

Gary M Cook

MBA, DipM, BSc Hons

Gary is a professional strategist and has been advising directors and managers for more than 20 years. His experience is across a range of businesses, from the very largest through to start-ups and next-phase businesses. He brings a wealth of expertise in the areas of corporate and business strategy development and implementation; strategic marketing and operations; and business planning.

His sector expertise is wide ranging and centres on his ability to adapt the delivery of his expertise to the specific context of any organisation and industry. Recent projects include: strategic development and coaching for global leadership teams from Volvo Cars and Aon; strategic renewal for a contract cleaning company based in the UK; strategic development and implementation for one of the oldest companies in Japan; and strategic marketing for a company providing facilities for the 2012 Olympics, the newest UK shopping centre, and the tallest building in Asia.

A Company Director for 12 years, Gary gained a first degree in Management as well as a postgraduate Diploma from the CIM and an MBA from Warwick University. Gary is a renowned facilitator and presenter and works with the IOD and as a Visiting Fellow at Cranfield School of Management and Warwick Business School. He has delivered workshops and facilitations for a host of companies, including UPS, Barclays, Morrisons, Alliance Boots, Wearnes (Singapore) and Emirates National Oil Company. Gary has recently been a conference speaker for the automotive and hearing instrument industries.

An excellent thinker and communicator, Gary takes a direct and balanced approach that combines best-practice theory with practical and contextual application. Many clients like his straight talking approach and his very real interest in creating feasible, sustainable and results-focused solutions.


Anthony Carnell

Anthony Carnell


Anthony is a Human Resources Professional with 18 years blue-chip and high technology experience. He has operated across cultural and business sectors, with particular expertise in learning, performance management, OD, online HR applications (e.HR), career development and HR strategy. Anthony has worked in line, HR Director and consulting roles. A very confident communicator with a logical mind, Anthony is known for his positive behaviour, energy and personal drive.

Anthony is a member of the CIPD and is highly prized for his breadth of experience, ability to influence throughout organisational hierarchies, his wide-ranging client base, and his presence in Boardroom and in line contexts. If you need something done against the odds, Anthony is usually the right person to see it through. Anthony’s clients range from small to large organisations, and include:

Abbey National, AC Neilsen, ALSTOM, AMEX, Barclays, BT, Cannons Group plc, Chartered Trust, Citroen, DeBeers (DTC), Debenhams, E.ON, Equitable Life, Foreign & Colonial, Glaxosmithkline, Interbrand, Ipsos-RSL, Lotus Development (UK), Marks & Spencer, McCormick, Mead, Mourant, NEC Group, New World Group, SAS, Siemens, Unipart Group, VERITAS, and some public-sector organisations.


David Rich

David Rich


David is an Associate Director with Strategy Consulting and an Associate with Beer & Partners. He has helped many businesses obtain funding via private equity investments and the Small Firm’s Loan Guarantee Scheme and is an expert at preparing business plans and forecasts for such applications. His wide expertise and experience are also used to help and advise businesses on how to grow and thrive in today’s competitive marketplace. He is also a business advisor, with activities centred mainly on the internet, software and insurance sectors.

David is a former lawyer with over 20 years in claims-related professions, the majority of which was spent with the UK’s leading personal injury law firm. He writes regular articles about IT and business for various industry journals, and has done so for many years. He holds a number of board positions and has successfully built and sold a number of his own businesses.


Sue Morgan

Sue Morgan

With over 20 years of experience in diverse roles across Sales, Sales Operations, Marketing, Tech Support, and Research & Development, Sue enables clients to understand how their company is perceived by their customers and how to take effective action on customer perceptions. Sue has advised executives and management in Sales, Marketing, and Customer Experience Management organizations for Fortune 500 companies. Clients realise improved efficiency (and reduced costs) by better alignment of resources, and increased competitive differentiation and revenue by focusing and excelling at what’s most important to their customers.

Sue brings a wealth of experience in guiding organisations to proactively focus on the customer, especially during times of dynamic change, such as economic downturn and mergers and acquisitions. Sue is recognised as a trusted advisor thanks to her ability to align and connect people, programs, and processes across organizations and geographies. Sue worked in the hotel industry in convention sales and recently completed customer experience assessment and value strategy recommendations to a hotel group in the US. Sue’s passionate commitment to coaching diverse people to evolve beyond their comfort zone is evident in all she does.